Gain a deep understanding of your customers' needs and align your products and services accordingly.
Understanding
customers' needs
Recognize
potentials
Implement
strategies
Our services:
We support you with innovative methods from the conception of the study to the implementation of the results
Jobs-to-be-done (JTBD) is a powerful method for understanding the true needs of your customers. With JTBD, you create the basis for new, innovative products and services and align your company with customer centricity.
Lemonresearch offers a wide range of market and opinion research methods. The most suitable survey method is used for each project.
We use our own panel to recruit suitable participants for market research projects - B2C and B2B.
Our services:
We accompany you with innovative methods from the study concept to the implementation of the results
Jobs-to-be-done (JTBD) is a powerful method for understanding the true needs of your customers. With JTBD, you create the basis for new, innovative products and services and align your company with customer centricity.
Market research
Lemonresearch offers a wide range of market and opinion research methods. The most suitable survey method is used for each project.
We use our own panel to recruit suitable participants for market research projects - B2C and B2B.
Lemonresearch - The Background
During my twenty years in market and opinion research, I have gained extensive experience. Initially, I worked on many research projects in the field of social research in Italy. As head of an Austrian market research institute, I then gained experience in a wide variety of sectors and with different methods.
One of my specialties is the Jobs-to-be-done (JTBD) concept. As an innovation strategist, I have implemented numerous projects in recent years using the Outcome Driven Innovation (ODI) method.
Since 2017, I have been running my own panel for recruiting participants for market research projects in German-speaking countries.
I also take great pleasure in passing on my experience to students as a lecturer at FHWien der WKW.
What are your questions?
We look forward to hearing from you.
We cooperate with renowned experts and field service providers
Lemonresearch promotes interdisciplinary diversity and implements integrative research concepts. Depending on the focus of study, we work closely with experienced partners.
- Dipl.-Ing. Dražen Carić - i.c.i.c.- Innovation Management and Innovation Culture
- Dr. Siegrun Klug - Innovation and User Research
- Mag. Michael Lagler - Market research strategy, image research, co-creation
- Dr. Scerstine Puddu - Organizational and process consulting, corporate culture